The Problem
Ride-hailing has become essential urban infrastructure, yet the dominant platforms — Uber, Bolt, Lyft — are built around extracting maximum value from every trip. Surge pricing punishes riders during peak demand, drivers absorb most of the financial risk, and underserved routes are deprioritized because they're not profitable enough.
The question Crosshail asks is simple: what if a ride-hailing service was structured as a non-profit? Community-funded, driver-fair, transparent in pricing, and designed to serve routes that commercial platforms won't touch. Not a competitor to Bolt — a counterpart to public transit.
My Role
This is a self-initiated concept project. I'm responsible for product strategy, user research, and the full design process — from understanding the regulatory landscape and economic model to designing the rider and driver experiences.
The goal isn't just to design screens — it's to validate whether a non-profit ride-hailing model is viable from a product and experience perspective, and what design decisions make or break trust in that model.
Full case study in progress
Research, exploration, and solution documentation is currently being developed. Check back for the complete case study.