I'm Joosep.
A product designer, who builds.
I design and prototype digital products end-to-end — turning complex systems into clear, usable interfaces, and building them with code and AI‑assisted workflows.
2025Shipped
Modena Capital
Investor platform to fund Modena's internal loan portfolio.
2026Design system
Element Design System
A brandable design system — 21 dials per brand drive 409 Figma variables, 16 components and a Storybook.
2021–2025Iterations
Credit product flow
One application flow that scaled from BNPL to six credit products — without ever being forked.
2026Concept
OpenRide
An open-source ride-hailing concept — accessible, community-driven urban mobility.
2026Design task
eHealth OR Management
Surgery schedule overview for operating rooms — designed in Figma, prototyped in code.
2026Framework
TrustLayer
A reusable framework for designing trust between strangers.
2020Postgrad project
Design for Social Innovation
Employee engagement at Estonia's largest hospital — giving voice to nurses and caregivers.